Customers, segments & campaigns

Every person who books with you lands in your customer directory — not in a marketplace's database you rent access to.

The directory

One record per customer: contact details, full purchase history, attendance, active memberships and pass balances. Search and filter across all of it.

Segments

Saved filters over your customers — people who attended in the last month, members whose passes are running low, first-timers who never came back. Segments update themselves as your data changes.

Campaigns

Send targeted email to any segment: a re-engagement note, a new-course announcement, a members-only offer. Campaigns are tracked per send. Available on Studio and above; on Pro, automations can trigger outreach from customer behavior automatically.

Marketing vs. transactional

Booking confirmations and receipts always deliver — they're transactional. Marketing email respects consent and suppression lists automatically, so a campaign can't accidentally go to someone who opted out. The distinction matters legally, and the platform enforces it for you.

Privacy requests, built in

GDPR access and erasure requests are handled from the dashboard: export everything you hold on a person, or erase them, in one action that covers bookings, messages, and records consistently.

Your data, exportable

Full attendee and order data exports any time. No lock-in by hostage-taking — if PaySeats stops earning your business, your list leaves with you.