How the experience economy actually runs.
A directory of the operators we built for. Yoga teachers, dance schools, dojos, indie musicians, ceramicists, language teachers, festival organizers, supper clubs. Each chapter is the operational shape of what they do.
Different rhythms. Same needs: publish, take bookings, get paid, know who is coming, keep the relationship.
CHAPTER ONE
Wellness & Body
The wellness economy is $6.8T globally and growing at 7.6%. It runs on small studios, returning customers, and the kind of trust that doesn't survive a clunky checkout.
STUDIO · MORNING LIGHT01 / YOGA STUDIOS
Drop-ins, members, first-timers. One door.
Unlimited members, drop-ins on a guest pass, the seasonal pass, the multi-class punch card. A movement studio runs more than one product at once.
02 / MEDITATION & BREATHWORK
A meditation cohort is six people sitting quietly together. The booking system shouldn't feel any louder than that.
CAPACITY 6 / DEPOSIT 20% / COHORT-BASED / WAITLIST
03 / DANCE & FITNESS
One week. Thirty-two classes. One calendar.
Dance schools run multiple styles a day with different instructors, capacities, and pricing. The booking page collapses all of that into one view your customers actually understand.
THIS WEEK
04 / WELLNESS RETREATS
NIGHTS · PER RETREAT
Four nights. Small group. The conversation starts on the booking page.
Room photographs, the food, the silence policy, the morning swim. Cohorts are small. They sell out quietly to the people on the list.
CHAPTER TWO
Movement & Adventure
Sports and outdoor adventure is $228B globally. It runs on long-term progression, families that stay for years, and weather that decides whether tomorrow's session happens.
05 / MARTIAL ARTS
Monthly, quarterly, yearly. A dojo bills on whatever cadence the school runs. The structure is yours.
MONTHLY & YEARLY PLANS / FAMILY DISCOUNTS / PRIVATE LESSONS / ATTENDANCE
COASTAL TRAIL · LATE AFTERNOON
06 / OUTDOOR ADVENTURE
Eight on the trail. Six if it rains. Decide the day before.
Climbing trips, surf lessons, guided hikes. Weather-dependent activities need a way to move sessions, refund cleanly, and offer waitlists for next week.
- Reschedule
- one tap
- Refunds
- your policy
- Waitlist
- open
07 / SPORT ACADEMIES & FITNESS
Bootcamps, drop-ins, season passes, intensives. One catalogue.
Sport academies sell a stack of products to the same person across a year. The page shows what they can buy next, not just what they bought last week.
CHAPTER THREE
Music & Performance
Live entertainment is $466B and tours grossed $9B in 2023 alone. The page that sells a seat is also the page that holds the audience.
BACKSTAGE · BARE BULB08 / INDIE MUSICIANS
Your tour, on your own page.
Five cities, three borders, one page on your own domain. Tickets on sale at the time you choose, at the prices you choose, with the photography you choose.
09 / CONCERT VENUES
Two hundred seats. Tonight's lineup. Tomorrow's. And the next month.
Small venues run their own calendar, set their own prices, and keep the audience list when an artist moves on.
10 / THEATER & COMEDY
A run is six nights. The pricing is different by tier, and by night, and by whether it's the press preview. All on one page.
PRICING TIERS / SEAT MAPS / RUN-OF-SHOW / COMP TICKETS
CHAPTER FOUR
Craft & Education
Arts and crafts is $43B. Adult education adds another $200B. Both run on multi-session courses, materials, and the slow build of skill that turns first-timers into regulars.
LONG TABLE · DUSK
11 / COOKING & WINE WORKSHOPS
Twelve seats. Two dietary notes. One dinner.
A cooking class has a capacity it can't exceed and a list to plan around: allergies, vegetarianism, the guest who can't have alcohol. The dietary form goes out two days before the class.
- Capacity
- 12 max
- Intake
- forms
- Reminders
- auto
KILN · MORNING12 / CERAMICS & POTTERY
Six-week courses. Open-studio nights.
Craft work is rarely one-shot. Beginners book a six-week course. Members buy an open-studio pass for Wednesday evenings. Intermediate students sign up for a masterclass.
13 / PAINTING & DRAWING
WEEKLY SESSIONS PER COURSE
A painting course is a series, not a single class.
Pricing is per series, with a per-class drop-in option. Materials sold as add-ons. Skill-level filters help students pick the right course.
14 / LANGUAGE SCHOOLS
Beginners. Intermediates. Conversation tables. Three tracks, one schedule.
A language school runs simultaneous levels with rolling start dates. The booking page shows what's open, what's waitlisted, and what's starting next week.
CHAPTER FIVE
Festivals & Communities
Some experiences hold eight hundred people for three days. Others hold twelve people once a month. The same software handles both shapes.
FOREST STAGE · NIGHT TWO15 / FESTIVALS
Weekend pass. Day pass. Add-ons for camping.
A festival is many things at once: a box office, a campground, a food vendor concession, a stage schedule. Each line has its own price, its own capacity, its own door.
16 / CULTURAL TOURS
A walking tour for twelve. The guide knows the city. The page knows the schedule. And the language.
CAPACITY 12 / RECURRING DATES / LANGUAGE TAGS / PER-CUSTOMER
CANDLELIT · TWENTY SEATS
17 / SUPPER CLUBS & COMMUNITIES
Members first. Everyone else on Thursday.
Some experiences don't want to be discovered by strangers. They live on a waiting list, a Tuesday newsletter, and the trust of the people already there.
- Access
- members first
- Capacity
- per event
- Page
- your domain